Cash flow gaps are a normal part of running a business. We built Limelight because the way most businesses fill those gaps is fundamentally broken — and we knew there had to be a better way.
Whether it's covering payroll during a slow season, buying equipment to take on a bigger contract, stocking up inventory before the holidays, or simply bridging the gap between invoices — needing working capital is not a sign of a struggling business. It's a sign of a growing one.
The most successful businesses in the world use financing strategically. Cash flow gaps are not a weakness — they're a natural part of operating at scale. The problem has never been the need for funding. The problem has always been how that funding is delivered.
When a business owner calls a broker or walks into a funding company, they're handed a single option from a single source — and they have no idea how much of their repayment goes straight into the broker's pocket. The system is built to keep it that way.
Here's what actually happens: The broker submits your deal to one lender — usually whoever pays them the most. The lender approves the deal. The broker adds their commission on top, folds it into your total payback, and hands you the paperwork. You never see a line item for the broker fee. You just pay it back, silently, over months.
Broker commissions of 8–15 points get quietly folded into your rate. You never see them as a separate charge.
Brokers show you what benefits them most — not what's best for your business. You rarely see what else was available.
The process is opaque by design. Phone calls, callbacks, waiting — with no visibility into what's happening with your deal.
Every point the broker takes is money coming out of your business. On a $100K deal that can mean $8,000–$15,000 extra.
The team behind Limelight has sat on both sides of this table. We have been business owners who needed working capital — who went through brokers and felt the process was opaque, expensive, and tilted against us. And we have worked inside the lending industry, where we saw exactly how the markup worked and who it benefited.
That experience from both sides made one thing clear: the technology existed to do this completely differently. There was no reason a business owner should need a middleman taking a cut when AI could package a deal, send it to multiple lenders simultaneously, and let those lenders compete — giving the business owner better terms, real options, and full transparency throughout.
"We built Limelight because we experienced the problem firsthand — both as business owners paying the markup and as insiders watching it happen. The broker model made sense before technology existed to replace it. It doesn't anymore."
Limelight replaces the broker entirely with AI. Your deal goes directly to our network of accredited lenders — simultaneously. They each come back with their best offer. You see everything clearly and choose what works for your business.
Our AI does what a broker does — but without taking a cut. A small transparent platform fee, a fraction of what brokers charge.
Your application goes to our entire lender network at once. They compete for your business — driving better offers and terms for you.
You see every offer clearly laid out. No hidden fees, no runaround, no wondering what's happening with your deal.
Apply in 5 minutes. Our AI packages your deal and sends it immediately. Real offers arrive within 24 hours.
Chat with our AI funding specialist — it takes 5 minutes and there's no commitment.
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